A brand-new Bond experience in the Austrian Alps: 3,000 metres above sea level.
July 2018 saw the opening of what is bound to become a new pilgrimage site for Bond fans. High above the picturesque Ötztal valley in the Tyrolean mountains, the cinematic installation '007 Elements' is an impressive feature.
Perched on a precarious mountainside, the location for this homage to Bond has a strong filmic connection: The adjacent designer restaurant ice Q features in the latest Bond movie Spectre as the private Hoffler clinic where James meets psychologist Dr. Madeleine Swann.
Access to the site is via a two-stage gondola ride, that whisks visitors from the bottom of the valley (1363 metres above sea level) to the summit of the Gaislachkogel (3048 metres) in just 12 minutes. From the top station, it's only a short walk to the Bond installation.
Part of that sequence was the spectacular plane/car chase scene between Bond and his opponents. The remains of the crashed plane are now on display in the exhibition.
Neal Callow, creative director of all the Bond films featuring Daniel Craig, had a very specific idea in mind when designing 007 Elements: "We wanted people to feel like they’re walking through the world of James Bond, while learning about how the films are made in a new and modern way. It’s more a cinematic installation than your archetypal museum."
With the opening of '007 Elements' Bond tourism has just taken another leap - with the added attraction of a post-tour Martini at the ice Q (need we say...shaken, not stirred).