007 Elements

Austria: James Bond - Spectre007 Elements

Experience

007 Elements is a unique exhibition that delves into the world of everyone's favourite special agent: James Bond. This is no stuffy museum visit - it's a finely crafted cinematic experience worthy of its beloved namesake.

Everything about 007 Elements makes it feel exclusive. Perched in a stunning architecturally designed building resting on - yes - actual permafrost, access to the exhibition is by a 1200 metre cable car ride.

Some of the ever-changing views from the Gaislachkogl cable car that whips you up to the summit in just 12 minutes.

Some of the ever-changing views from the Gaislachkogl cable car that whips you up to the summit in just 12 minutes.

The installation was designed by Neal Callow, Art Director on Casino Royale, Quantum of Solace, Skyfall and Spectre in collaboration with LA-based company Optimist Inc.

The installation was designed by Neal Callow, Art Director on Casino Royale, Quantum of Solace, Skyfall and Spectre in collaboration with LA-based company Optimist Inc.

007 Elements, the ice Q film location and the Gaislachkogl cable car in one shot.

007 Elements, the ice Q film location and the Gaislachkogl cable car in one shot.

Naomie Harris ('Eve Moneypenny') officially opened the installation in mid-July 2018. 

Naomie Harris ('Eve Moneypenny') officially opened the installation in mid-July 2018. 

One of the Range Rovers used in the movie is on display 100 metres below the ice Q.

One of the Range Rovers used in the movie is on display 100 metres below the ice Q.

We think that 007 Elements is at its most spectacular in winter. I mean, look at these views... 

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Map

The bottom station of the Gaislachkogl cable car is situated in the town of Soelden. Parking at the station is free.

Review

In January 2019, Stefan and Johannes Koeck from the Cine Tirol Film Commission checked out 007 Elements.

I knew it would be cold on the mountain, but when Johannes told me that the Bond installation is not heated, I was taken aback. The explanation: the entire building is built into the permafrost. Any changes to the inside temperature would pose serious problems to the building's stability. Ah well, better put on those winter boots.

Johannes is Austrian and came well-prepared. I was less so and had to cope in my sneakers!

Johannes is Austrian and came well-prepared. I was less so and had to cope in my sneakers!

Getting there:

After having parked at the valley station of the Gaislachkogl cable car, we organised the tickets. As you can see from the pic below, the main clientele in winter are alpine skiiers from all over Europe.

The cable car ride is actually split into two legs which means you have to switch gondolas at the middle station. 

The second cable car ride has a number of Spectre-themed gondolas. As soon as we were out of the station, the movie soundtrack started to play. What an incredible way to approach a location.

The second cable car ride has a number of Spectre-themed gondolas. As soon as we were out of the station, the movie soundtrack started to play. What an incredible way to approach a location.

At 3000 metres above sea level:

It was pretty damn cold up on the mountain - I reckon around -5 degrees centigrade. Still, despite my ill-advised choice of footwear, we decided to brave the elements and walk down the ski piste for photos and views.

Just another Austrian conquering a mountaintop.

Just another Austrian conquering a mountaintop.

The heart-shaped Gaislachersee has become an Instagram star. It's not hard to see why. 

The heart-shaped Gaislachersee has become an Instagram star. It's not hard to see why. 

The exhibition:

After a warming cup of tea at the ice Q bar, we finally entered the world of Bond.

Leaving the bright sunlight, you stare down a dark corridor towards a screen which plays the title sequence of Spectre. The designers call this part 'Barrel of the Gun' and you can see why.

Leaving the gun barrel to our left, we walked out onto the Plaza viewing platform.

The interactive part of the installation initiates the viewer with a clip about the experience you'll encounter at 007 Elements. Next up was 'The Lair' with its three screens and many mirrors that confront you with many of the opponents (human and technical) that Bond has had to deal with over the decades.

Onto the 'Briefing Room', where Bond locations from around the world feature in an interactive timeline from past to present movies.

The 'Tech Lab' lets you test some exciting 007 technology, such as Scamramanga's Golden Gun, Bond's Walther PPK or the rebreather from Fireball. A number of original gadgets from different Bond movies are on display as well

The appropriately named 'Action Hall' houses the remains of the turboprop plane that Bond crashes in the spectacular chase sequence in Spectre.

This sequence was partly filmed on a nearby glacial road.

This sequence was partly filmed on a nearby glacial road.

And then you can piece it all back together by watching the entire sequence in the adjoining cinema room.

Not surprisingly you'll exit via the gift shop. If you're not keen on the memorabilia, you can see some original costumes from previous Bond movies.

Leaving the installation, we were quite literally blinded by the light...

This tunnel is the exit.

This tunnel is the exit.

Our thoughts:

We loved it! It's a spectacular insight into the world of Bond and quite possibly one of the best film tourism experiences on the globe. Highly recommended.

Johannes and I had a great day out.

Johannes and I had a great day out.

Contact

Check out the official website of 007 Elements for more infos, ticket reservation and special events.

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